Back to Events
Webinars

Next-Level Outreach: Mastering Lookalike Audiences on Instagram & Facebook

Boost your diocese’s reach with targeted social media ads—join our webinar.

Thursday, March 27, 2025
1:00 PM - 2:00 PM (CDT)

Zoom link will be emailed

Event Details

Social media is central to your diocese’s communication strategy — but are you truly maximizing your reach? In this webinar, we’ll show you how to go beyond simply “boosting” posts and start leveraging Lookalike Audiences on Instagram and Facebook to connect with the right people, in the right places, at the right time.

Learn how to strategically use ad dollars to target key demographics in specific geolocations — expanding your reach, increasing engagement, and doing it all at a modest cost. If your diocese is looking to make a bigger impact with social media, this is the training you’ve been waiting for!

Matt Smith is the president and founder of Smith House, a creative/digital agency based out of Phoenix, Arizona. As a college student, Matt made waves on MTV reality shows as a devout Catholic. Today, his agency helps for-profit businesses and non-profit organizations increase their reach online and on social media. Matt has a BS in Industrial Design from Georgia Tech and an MBA from the W.P. Carey School of Business at Arizona State University.